BA in Economics at Yonsei University MA in Economics at Yonsei University Ph.D. in Economics at New School for Social Research
History of Economic Thought, Political Economy, Behavioral Economics
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Fri, Sat (4 days)
Behavioral Economics for Managers
This course aims to understand and acquire the basic concepts of behavioral economics that appeared as an alternative to neoclassical economics for MBA students. The basic logic of existing economics is summarized in this course and behavioral economics is dealt with. In particular, basic concepts of behavioral economics, including criterion dependency, loss avoidance, context specificity, and importance of early alternative, are acquired through many examples of real economic society. Based on the learning the behavior economics, it improves the understanding of phenomena that are unreasonable in marketing or financial markets.